Sarawak Centre Of Performance Excellence

Understanding Social Norms for Public Health Interventions and Behavioural Change.

Date

25th May 2024

Venue

Mulu Auditorium, SCOPE Office

Registration Fee

RM -

What Will You Learn

  • Develop skills to identify prevailing social norms within a target population or community.
  • Analyse how social norms are shaped by cultural, socioeconomic, and demographic factors
  • Evaluate how existing social norms can either support or hinder public health interventions and behavioural change efforts
  • Recognize the potential negative consequences of harmful social norms, such as stigma, discrimination, or the normalization of unhealthy behaviours.
  • Understand the importance of considering social norms when designing and implementing public health programs.

Objective / Purpose

Understanding social norms is crucial for designing effective public health interventions and promoting behavioural change. Social norms refer to the unwritten rules, expectations, and behaviours that are considered acceptable or desirable within a particular social context or community.

Time

09:00 AM - 01:00 PM

Speaker Details

  

Name: A/Prof. Dr yew Fong (Pamela) LEE PSK

Role : MBBS ( Manipal), MHM (Sydney), OHD (NIOSH), CMIA (Mal), Phd(Geneva)

 

  • A seasoned adjunct Associate Professor and medical doctor with extensive hospital management experience, serving as Deputy Director (Medical) at a 1000+ bedded University Affiliated Tertiary Care State Hospital. Internationally recognized for leadership, active in medical associations, and renowned for expertise in infection prevention and control